A Therapist’s Ultimate Guide to Instagram (and Facebook)

For the therapists who know they need a social media presence but don’t know where to start.

You don’t need to be “good at Instagram.”

You don’t need to post every day.

You do need a clear, confident presence that reflects your values and brings the right people to your practice.

Join us for a practical, hands-on workshop designed for mental health professionals by a social media strategist and AHPRA-registered health professional (Jaimee) and a practice manager (Bec) who get your industry.

We’ll walk you through the foundations, show you what matters (and what doesn’t), and help you create a social media plan that works for you.

What you’ll learn

• What to post: define your content pillars so you can stop overthinking it.

• How to post: understand post types and when to use them.

• Why things aren’t working for you, yet: learn how to silence the crickets and start building a real connection with your audience.

• How to grow: from your first post to a consistent presence, in a way that is aligned, strategic, and sustainable.

You’ll also walk away with

• A clear understanding of Instagram and Facebook lingo: no more feeling lost when someone says “reach,” “algorithm,” or “grid.”

• Confidence navigating settings so you can post safely, ethically, and professionally.

• The know-how to confidently post content that connects, without second-guessing yourself every step of the way

Who will benefit

• Therapists and mental health professionals in private practice,

• Practice managers or assistants managing a clinician’s social media, and

• Anyone who feels overwhelmed trying to do it all themselves.

Ready to elevate your practice?

Enrol now and receive the following free bonuses to support your social media expansion:

• DIY Social Audit to keep on top of your progress

• 111 Content Prompts to ensure you never run out of content ideas